Second white pursues the true beauty in a rapidly changing modern society under the slogan “Only the Essentials”.We take the concept and story of design very importantly in the process of finding its essence. In addition, we want to realize higher value by truly thinking about the direction to go next steps with our clients so that we can raise the potential of our business for the success of the project together. We have been growing by forming partnerships with clients in the US and Europe, starting from Korea and China, as a global design agency where designers from various backgrounds based on sincere considerations about the essence of design. We pursue harmony between usability and sensitivity in various fields such as graphic design, creating the foundation for essential values, not only product design.
Business Area
Product Design Graphic Design Brand Design Cosmetic Design Design Consulting
Client List
APPLE ALIBABA AMIRO BYTEDANCE COWAY HUSUM HYUNDAI LOTTE LG LG 생활건강 LIBY MIDEA NETEASE OPPO PHILIPS SAMSUNG SUPOR SOLOVE VIVO
A Journey for Searching the Essentials
On the stage where design factors influence everything, we specify what we think right and shed the world’s light on that value.Being right as we mean is laying the foundations of our essential values and expand them in the stream of various information and changes of the modern society.We focus on contradictory phenomena among the fruits of industrialization and pursue the aesthetics of harmony and balance inherent in the Eastern view of the world.Rather than trusting the standardized results from big data and algorithms, we put more value on realization through design- oriented thinking and experiences.Under the slogan of “Only the Essentials, ” we will fulfill our calling as designers living in this world.
Awards
2023 Good design Award 2023 Reddot Award 2022 Good design Korea 2022 Reddot Award 2022 IDEA 2022 IF Design Award 2021 Excellent Design Company 2021 Good Design Award 2020 IF Design Award 2019 Design Korea Festival 2019 IF Design Award Winner 2016 Penta awards 2016 Reddot Award 2016 Good Design
Exhibition
2023 SZIDF Exhibition 2023 Design Shanghai Exhibition 2022 Milan DesignWeek (Fuorisalone) 2021 Design Korea Selection 2021 CBME Brand Exhibition 2019 Design Korea Festival 2018 SZIDF Shenzhen 2017 IXDC Shanghai 2017 Maijonobjet Paris 2017 Seoul Design Festival
Second white pursues the true beauty in a rapidly changing modern society under the slogan “Only the Essentials”.We take the concept and story of design very importantly in the process of finding its essence. In addition, we want to realize higher value by truly thinking about the direction to go next steps with our clients so that we can raise the potential of our business for the success of the project together. We have been growing by forming partnerships with clients in the US and Europe, starting from Korea and China, as a global design agency where designers from various backgrounds based on sincere considerations about the essence of design. We pursue harmony between usability and sensitivity in various fields such as graphic design, creating the foundation for essential values, not only product design.
A Journey for Searching the Essentials
On the stage where design factors influence everything, we specify what we think right and shed the world’s light on that value.Being right as we mean is laying the foundations of our essential values and expand them in the stream of various information and changes of the modern society.We focus on contradictory phenomena among the fruits of industrialization and pursue the aesthetics of harmony and balance inherent in the Eastern view of the world.Rather than trusting the standardized results from big data and algorithms, we put more value on realization through design- oriented thinking and experiences.Under the slogan of “Only the Essentials, ” we will fulfill our calling as designers living in this world.
Business Area
Product Design Graphic Design Brand Design Cosmetic Design Design Consulting
Client List
APPLE ALIBABA AMIRO BYTEDANCE COWAY HUSUM HYUNDAI LOTTE LG LG 생활건강 LIBY MIDEA NETEASE OPPO PHILIPS SAMSUNG SUPOR SOLOVE VIVO
Awards
2023 Good design Award 2023 Reddot Award 2022 Good design Korea 2022 Reddot Award 2022 IDEA 2022 IF Design Award 2021 Excellent Design Company 2021 Good Design Award 2020 IF Design Award 2019 Design Korea Festival 2019 IF Design Award Winner 2016 Penta awards 2016 Reddot Award 2016 Good Design
Exhibition
2023 SZIDF Exhibition 2023 Design Shanghai Exhibition 2022 Milan DesignWeek (Fuorisalone) 2021 Design Korea Selection 2021 CBME Brand Exhibition 2019 Design Korea Festival 2018 SZIDF Shenzhen 2017 IXDC Shanghai 2017 Maijonobjet Paris 2017 Seoul Design Festival
News
REDDOT AWARD WINNER 2023
The VtoV 1000, a three-fold electric scooter designed for greater convenience and safety in the era of the electric vehicle industry, has won the Red Dot Award. It was crafted with a cover that evokes a fashion look and warm color tones to seamlessly integrate into our daily lives.REDDOT AWARD WINNER 2023
The HoloKit X AR project with the HoloKit team won the Red Dot Award. HoloKit X is designed to make it the easiest and most convenient to help you with a high-quality AR experience. HoloKit X is considered a product that will contribute significantly to advancing and expanding the future of augmented reality through the software of mobile phones and the hardware of HoloKit X.GOOD DESIGN AWARDS JAPAN 2023
The AYANEO 2S game console, which was hosted by the AYANEO team, won the Good Design Award hosted by the Japan Industrial Design Promotion Agency. Second White is building a lineup of game consoles with the AYANEO team, and various types of game consoles such as retro versions, foldable types, and professionals are expected to be released in the future.GOOD DESIGN AWARDS KOREA 2023
AICE3 AIR, which was conducted with LANHE Technology team, has been selected as an excellent design hosted by the kidp. AICE3 AIR is a product that adds air cleaning technology to the concept of a neckband fan that provides cool air. The LANHE team and Second White continue to work and challenge new technologies and concepts to reach the market.Korea Design Grand Prize Commendation
the Ministry of Trade, Industry and Energy's Ministerial Commendation Award at 2022 24th Korea Design AwardsHebei International Design Week Seminar
Second White's Creative Director Cyndi has been invited as a speaker at the 2022 Hebei International Design Week.GOOD DESIGN KOREA 2022
The ATEC's B series desktop design project won the Good Design Korea 2022.GOOD DESIGN KOREA 2022
The ATEC's A series desktop design project won the Good Design Korea 2022.REDDOT AWARD WINNER 2022
The MYX Open Innovation project with Lotte Chemical won the WINNER award at the 2022 REDDOT AWARD.Milan Fuorisalone Exhibition 2022
Second White's virtual space work, which participated in Milan Design Week's FuoriSalone, was introduced in Financial News.2022 International Design Award (SANNY HOLDINGS Sanitizer)
The product 'SANNY HOLDINGS' Sanitizer' was awarded at IDEA DESIGN AWARD 2022.IF Design Award 2022 (HUSUM Oral Irrigator)
The product 'HUSUM Oral Irrigator' was awarded at IF DESIGN AWARD 2022.Good Design Award 2021
At the 2021 Good Design Awards, 6 products of Second White were selected as excellent designs.Asiae News Published
Excellent Design Company-selection of Design Korea CEO interview publishedDesign Korea 2021 - Excellent Design Company
Excellent Design Company-selection of Design KoreaDesign Specialist 2020-2021
SecondWhite was introduced on Design Specialist.Monthly Design Nov
The Second Collection was announced on Monthly Design Nov. Monthly Design / Nov 2020 Page 133IF DESIGN AWARD 2020 (Husum Sonic electric toothbrush)
'Husum Sonic Electric toothbrush' was awarded at IF DESIGN AWARD 2020.KIDP Design Korea Festival 2019 (DKFESTIVAL 2019)
Second White was awarded as an excellent participant at Design Enterprise Hall in the Design Korea Festival 2019 hosted by KIDP. 2019.10SZIDF 深圳国际工业设计大展 照片
The First Collection was display at the 5th 深圳国际工业设计大展 照片 (SZIDF), the largest design trade event in Asia. 2017.11IXDC 2017 Design&Tech eXperience World
The First Collection was introduced at Design & Tech eXeprience World hosted by IXDC and Beijing, China. 2017.07