Second white pursues the true beauty in a rapidly changing modern society under the slogan “Only the Essentials”.We take the concept and story of design very importantly in the process of finding its essence. In addition, we want to realize higher value by truly thinking about the direction to go next steps with our clients so that we can raise the potential of our business for the success of the project together. We have been growing by forming partnerships with clients in the US and Europe, starting from Korea and China, as a global design agency where designers from various backgrounds based on sincere considerations about the essence of design. We pursue harmony between usability and sensitivity in various fields such as graphic design, creating the foundation for essential values, not only product design.

  • Business Area

    Product Design Graphic Design Brand Design Design Consulting

  • Client List

    Apple OPPO SAMSUNG NETEASE XIAOMI VIVO SOLOVE HUSUM LIBY

A Journey for Searching the Essentials

On the stage where design factors influence everything, we specify what we think right and shed the world’s light on that value.Being right as we mean is laying the foundations of our essential values and expand them in the stream of various information and changes of the modern society.We focus on contradictory phenomena among the fruits of industrialization and pursue the aesthetics of harmony and balance inherent in the Eastern view of the world.Rather than trusting the standardized results from big data and algorithms, we put more value on realization through design- oriented thinking and experiences.Under the slogan of “Only the Essentials, ” we will fulfill our calling as designers living in this world.

  • Awards

    2020 IF Design Award Winner 2019 Design Korea 2019 IF Design Award Winner 2016 Penta awards 2016 Reddot Award 2016 Good Design

  • Exhibition

    2019 Design Korea Festival 2018 SZIDF Shenzhen 2017 IXDC Shanghai 2017 Maijonobjet Paris 2017 Seoul Design Festival

Second white pursues the true beauty in a rapidly changing modern society under the slogan “Only the Essentials”.We take the concept and story of design very importantly in the process of finding its essence. In addition, we want to realize higher value by truly thinking about the direction to go next steps with our clients so that we can raise the potential of our business for the success of the project together. We have been growing by forming partnerships with clients in the US and Europe, starting from Korea and China, as a global design agency where designers from various backgrounds based on sincere considerations about the essence of design. We pursue harmony between usability and sensitivity in various fields such as graphic design, creating the foundation for essential values, not only product design.

A Journey for Searching the Essentials

On the stage where design factors influence everything, we specify what we think right and shed the world’s light on that value.Being right as we mean is laying the foundations of our essential values and expand them in the stream of various information and changes of the modern society.We focus on contradictory phenomena among the fruits of industrialization and pursue the aesthetics of harmony and balance inherent in the Eastern view of the world.Rather than trusting the standardized results from big data and algorithms, we put more value on realization through design- oriented thinking and experiences.Under the slogan of “Only the Essentials, ” we will fulfill our calling as designers living in this world.

  • Business Area

    Product Design Graphic Design Brand Design Design Consulting

  • Client List

    Apple OPPO SAMSUNG NETEASE XIAOMI VIVO SOLOVE HUSUM LIBY

  • Awards

    2020 IF Design Award Winner 2019 Design Korea 2019 IF Design Award Winner 2016 Penta awards 2016 Reddot Award 2016 Good Design

  • Exhibition

    2019 Design Korea Festival 2018 SZIDF Shenzhen 2017 IXDC Shanghai 2017 Maijonobjet Paris 2017 Seoul Design Festival

News

  • Design Specialist 2020-2021

    SecondWhite was introduced on Design Specialist.
  • Monthly Design Nov

    The Second Collection was announced on Monthly Design Nov. Monthly Design / Nov 2020 Page 133
  • IF DESIGN AWARD 2020 (Husum Sonic electric toothbrush)

    'Husum Sonic Electric toothbrush' was awarded at IF DESIGN AWARD 2020.
  • KIDP Design Korea Festival 2019 (DKFESTIVAL 2019)

    Second White was awarded as an excellent participant at Design Enterprise Hall in the Design Korea Festival 2019 hosted by KIDP. 2019.10
  • SZIDF 深圳国际工业设计大展 照片

    The First Collection was display at the 5th 深圳国际工业设计大展 照片 (SZIDF), the largest design trade event in Asia. 2017.11
  • IXDC 2017 Design&Tech eXperience World

    The First Collection was introduced at Design & Tech eXeprience World hosted by IXDC and Beijing, China. 2017.07